Post by account_disabled on Mar 4, 2024 10:29:29 GMT
The welcome to another edition of Whiteboard Friday. This one comes to us via submission from email. This is a question from Michael Cassatt. He wanted to know since hes working on a content strategy working on a new blog and having conversations with his manager and his team about Hey should we be writing only extremely focused narrowly focused content for our specific target audience or should we be trying to branch out and broaden so that we can reach a bigger audience or a new audience.
I think this is a fair question a great question that happens all the Greece Mobile Number List time in content strategy and actually in link building strategy discussions around the SEO and content world. So I think its actually a pretty bad idea most of the time. Not all the time but most of the time its a pretty bad idea to be extremely narrowly focused on exclusively your audience your paying customers or the audience that youre trying to get to pay for your products or services and Ill explain why. General goals of content in SEO web marketing.
So general goals that we usually have around content marketing and content as it relates to SEO and web marketing more broadly is that we want something that potentially Directly converts some customers convinces people to buy from us convinces them that our products or our services or our knowledge or whatever it is is the best in our field. Helps us earn press amplification and links certainly so that we can rank higher for all sorts of things so that we can reach new audiences so that we get influencers on our side. hopefully new audiences so that we can capture among that new audience some segment or sliver which is going to turn out to be great customers for us now or in the future or might be influential to our customers now or.
I think this is a fair question a great question that happens all the Greece Mobile Number List time in content strategy and actually in link building strategy discussions around the SEO and content world. So I think its actually a pretty bad idea most of the time. Not all the time but most of the time its a pretty bad idea to be extremely narrowly focused on exclusively your audience your paying customers or the audience that youre trying to get to pay for your products or services and Ill explain why. General goals of content in SEO web marketing.
So general goals that we usually have around content marketing and content as it relates to SEO and web marketing more broadly is that we want something that potentially Directly converts some customers convinces people to buy from us convinces them that our products or our services or our knowledge or whatever it is is the best in our field. Helps us earn press amplification and links certainly so that we can rank higher for all sorts of things so that we can reach new audiences so that we get influencers on our side. hopefully new audiences so that we can capture among that new audience some segment or sliver which is going to turn out to be great customers for us now or in the future or might be influential to our customers now or.